First phase of Arizona tourism's reopening plan under way

(The Center Square) – The Arizona Office of Tourism's new campaign, "Rediscover Arizona," is designed to get Arizonans out of their homes and on the roads exploring the wonders of the state.


"We have a unique opportunity right now to take a much-needed vacation to visit the spectacular parts of our state we often take for granted as residents, but that millions of people flock here to see each year," Debbie Johnson, director of the Arizona Office of Tourism, told The Center Square.


The first phase of the program focuses entirely in-state, encouraging residents to explore all of the things to see in their own backyard and will continue through at least July 4. Subsequent phases of the program will focus on residents in nearby states and eventually across the country.


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